ColourPop Pretty Fresh Hyaluronic Hydrating Foundation bottle with white pump in Medium 100 W, a warm medium beige; smooth product swatch behind on white background; ColourPop Hyaluronic Hydrating Foundation for hydrating coverage. ColourPop Hyaluronic Hydrating Foundation in Medium 100 W delivering dewy, even medium coverage on a model’s face, showcasing smooth skin and a natural glow in a studio close-up against a soft beige background. Model wears Medium 100 W shade of ColourPop Hyaluronic Hydrating Foundation, showcasing even, dewy, skin-like coverage that lets freckles show through; close-up face with braided hair and hoop earrings on a beige studio background. Split-screen face shows unretouched before-and-after wear of ColourPop Hyaluronic Hydrating Foundation, shade Medium 100 W; left bare skin, right smoother, even-toned, natural glow; hyaluronic acid formula, vegan, dermatologist tested. Fair 15 W swatch streaked on an inner forearm beside a full lineup of labeled shades, with hands holding Pretty Fresh bottles - ColourPop Hyaluronic Hydrating Foundation in a warm fair tone - shown for clear shade comparison. ColourPop Hyaluronic Hydrating Foundation bottle, shade Fair 15 W (warm), stands with white pump and Pretty Fresh label, shown in a grid of shades from light to deep, spotlighting the fair warm tone for US shoppers. ColourPop Hyaluronic Hydrating Foundation Pretty Fresh, Fair 15 W, in a tan bottle with white pump, beside shade swatches labeled Oil Free, Dermatologist Tested, Medium Coverage, ideal for all skin types on a beige background. Three pump-top bottles of ColourPop Hyaluronic Hydrating Foundation (Pretty Fresh) stand side by side, showing light, medium, and deep tones; lineup includes the Fair 15 W shade, in frosted bottles with white pumps on a peach background.
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation bottle with white pump in Medium 100 W, a warm medium beige; smooth product swatch behind on white background; ColourPop Hyaluronic Hydrating Foundation for hydrating coverage.
 ColourPop Hyaluronic Hydrating Foundation in Medium 100 W delivering dewy, even medium coverage on a model’s face, showcasing smooth skin and a natural glow in a studio close-up against a soft beige background.
 Model wears Medium 100 W shade of ColourPop Hyaluronic Hydrating Foundation, showcasing even, dewy, skin-like coverage that lets freckles show through; close-up face with braided hair and hoop earrings on a beige studio background.
 Split-screen face shows unretouched before-and-after wear of ColourPop Hyaluronic Hydrating Foundation, shade Medium 100 W; left bare skin, right smoother, even-toned, natural glow; hyaluronic acid formula, vegan, dermatologist tested.
 Fair 15 W swatch streaked on an inner forearm beside a full lineup of labeled shades, with hands holding Pretty Fresh bottles - ColourPop Hyaluronic Hydrating Foundation in a warm fair tone - shown for clear shade comparison.
 ColourPop Hyaluronic Hydrating Foundation bottle, shade Fair 15 W (warm), stands with white pump and Pretty Fresh label, shown in a grid of shades from light to deep, spotlighting the fair warm tone for US shoppers.
 ColourPop Hyaluronic Hydrating Foundation Pretty Fresh, Fair 15 W, in a tan bottle with white pump, beside shade swatches labeled Oil Free, Dermatologist Tested, Medium Coverage, ideal for all skin types on a beige background.
 Three pump-top bottles of ColourPop Hyaluronic Hydrating Foundation (Pretty Fresh) stand side by side, showing light, medium, and deep tones; lineup includes the Fair 15 W shade, in frosted bottles with white pumps on a peach background.
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation bottle with white pump in Medium 100 W, a warm medium beige; smooth product swatch behind on white background; ColourPop Hyaluronic Hydrating Foundation for hydrating coverage. ColourPop Hyaluronic Hydrating Foundation in Medium 100 W delivering dewy, even medium coverage on a model’s face, showcasing smooth skin and a natural glow in a studio close-up against a soft beige background.
 Model wears Medium 100 W shade of ColourPop Hyaluronic Hydrating Foundation, showcasing even, dewy, skin-like coverage that lets freckles show through; close-up face with braided hair and hoop earrings on a beige studio background.
 Split-screen face shows unretouched before-and-after wear of ColourPop Hyaluronic Hydrating Foundation, shade Medium 100 W; left bare skin, right smoother, even-toned, natural glow; hyaluronic acid formula, vegan, dermatologist tested.
 Fair 15 W swatch streaked on an inner forearm beside a full lineup of labeled shades, with hands holding Pretty Fresh bottles - ColourPop Hyaluronic Hydrating Foundation in a warm fair tone - shown for clear shade comparison.
 ColourPop Hyaluronic Hydrating Foundation bottle, shade Fair 15 W (warm), stands with white pump and Pretty Fresh label, shown in a grid of shades from light to deep, spotlighting the fair warm tone for US shoppers.
 ColourPop Hyaluronic Hydrating Foundation Pretty Fresh, Fair 15 W, in a tan bottle with white pump, beside shade swatches labeled Oil Free, Dermatologist Tested, Medium Coverage, ideal for all skin types on a beige background.
 Three pump-top bottles of ColourPop Hyaluronic Hydrating Foundation (Pretty Fresh) stand side by side, showing light, medium, and deep tones; lineup includes the Fair 15 W shade, in frosted bottles with white pumps on a peach background.

Pretty Fresh Hyaluronic Acid Hydrating Foundation

Medium 100 W

4.8
Rated 4.8 out of 5 stars
1,146 Reviews

Color: Medium 100 WWarm medium

🌱 Vegan
🐰 Cruelty-free
🌴 Buildable + blendable
💧 Hydrating
💌 Long-lasting
🌙 Medium-buildable coverage
🦋 Natural finish

review

4.8
Rated 4.8 out of 5 stars
Based on 1,146 reviews
99%would recommend these products
Reviews Summary
Customers say this foundation is lightweight and comfortable to wear, with a natural finish that doesn't feel heavy or cakey. Many reviews highlight excellent shade matching and buildable coverage that works well for various skin types. The formula is praised for its hydrating properties and smooth blending, with users noting it lasts throughout the day without breaking out sensitive skin. Common feedback mentions the affordable price point and extensive shade range. Some reviewers note the color can appear slightly darker in person than online, and a few mention it may feel slightly runny or sheer for very oily skin types.
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1,146 reviews
  • Cheyenne S.
    Verified Buyer
    Reviewing
    Light 60 N
    I recommend this product
    Rated 5 out of 5 stars
    10/22/26
    Amazing foundation!!

    I love this foundation so much, it’s so hydrating, I’ve tried so many foundations in the past and nothing compares!

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  • Marlys M.
    Verified Buyer
    Reviewing
    Medium 83 C
    I recommend this product
    Rated 5 out of 5 stars
    10/22/26
    Discovery!

    I have been looking for a medium foundation with a rose tone for about 45 years - since my favorite foundation was discontinued. I have a lot of freckles, and it had been nearly impossible to match my complexion without combining colors. Am ecstatic to say that I dilly found the perfect shade and coverage!!

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  • EUGENIA A. R.
    Verified Buyer
    Reviewing
    Light 33 C
    I recommend this product
    Rated 5 out of 5 stars
    10/20/26
    Foundation

    I am 72 yrs old and this is the best foundation I have ever used. The coverage and shade is perfect. Been through MANY bottles of various brands, cheap and very expensive. But, when my 38 yr old daughter said "try mine mom"... oh my goodness. I'm so happy because my skin is very reddish and I have tiny little veins. This foundation blends, covers and does not "seep" in my lines. I am a little bit disappointed that it took forever to arrive. Got 2 bottles just in case (it's happened before) you decide to discontinue the line/color. Please don't.. I love Colour Pop.

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  • Zaria
    Verified Buyer
    Reviewing
    Dark 155 W
    I recommend this product
    Rated 5 out of 5 stars
    10/20/26
    FULL COVERAGE

    An excellent product. I’ve searched high and low for a full coverage foundation and colour pop is the only one that does it for me. Great purchase, worth the money love the product! I will be buying from now on!

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  • Laura C.
    Verified Buyer
    Reviewing
    Fair 03 C
    I recommend this product
    Rated 5 out of 5 stars
    10/18/26
    A little goes a long way!

    Pictured is just me with the foundation on. A nice medium coverage, super lightweight. Nice to finally find a shade pale enough for me that does not pull orange or yellow. Very cool and a pink undertone. One half pump can cover your whole face and if you want more than medium coverage a couple layers set with powder for matte or spray for a skin like finish looks beautiful

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